HELP - Why it can only be free of charge
I believe in altruism. In my opinion it is one of the things that keeps our world running. People helping others. Which is why I find it so frustrating when I hear people say “I help people do this and that, oh and here is my price list”. I might be alone in this, but I find this highly disingenuous.
If you are taking money then you are not helping, you are providing a service. Help is what a sales consultant does when a customer asks them a question, “I am looking for a so and so product do you sell it?”. The customer will pay for the goods but not for asking a question. Yes, the cost of customer service is already built into the price of the product, but the customer may or may not buy anything, however they will still receive the ‘help’ that they needed. Help is what you do when someone in the street asks for directions. Help is when someone’s battery died and you let them make a phone call from your mobile.
There are all sorts of businesses out there that provide various assistance from setting up a company to recruiting the right staff. But the key difference is they get paid for doing that, by the person they are “helping”. Sometimes they will do the whole thing for you, or only a part of the task, essentially decreasing your workload, and ‘helping’ you. But the fact that they are doing it for a financial compensation makes it a service, not help.
Why is this distinction important? Words matter a great deal, and by blurring the line between business and altruism we are decreasing the significance of the latter, making us associate help with money and less likely to do something without a financial reward. It diminishes acts of kindness because we view it as just business.
There is nothing wrong with charging money in exchange for providing a service, if people need what you have to offer, they will pay for it. Just please, don’t call it help.